"Their boutique range of oh-so soft garments for babies and young children are must-haves for parents"

British VOGUE

★ ★ ★ ★ ★

"Finally! A wool that doesn't itch and SO easy to wash - I even threw it in the dryer one busy morning. My girl also has very sensitive skin and there were no rashes or allergies, which we experience too often with other products."

Julie - mother of 3

★ ★ ★ ★ ★

"Wool heaven for your baby. It's both soft and wonderful to put on Lucca in the morning and the whole concept is just so divine from design to packaging that you can only dream to own it all!"

Laura Lawaetz, Blogger and Digital Director - Elle Denmark

"We love these pieces, because not only are they super cozy and adorable in their simple Danish design, they are really simple to wash and dry and wear again."

@ministyleblog (212K followers)

★ ★ ★ ★ ★

"The very soft and stretchy fabric supports such a long 'lifetime' of use. One thing is that she could actually fit them for so long - but they have also been our favourite item throughout as the merino simply adjusted for the change in seasons"

Barbara

★ ★ ★ ★ ★

"My boys are very active and often over-heat in normal wool. I wasn't sure if merino would be different, but I'm convinced! The temperature regulation is amazing. They were running and jumping and I didn't have to worry at all, for the first time. And love how it's organic too."

Louise - mother of 2 boys

"Our judges loved the fact that so much passion has gone into this brand which pledges to only use the best quality merino, which means finding the happiest healthiest sheep to supply it. With a strong ethical stance and three sons of their own to test drive their product, this family business has refined this wardrobe and sleepwear must to perfection."

2018 Junior Design Awards