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Why merino is getting more expensive

Merino is no longer the "secret from Down Under" that it once was. Nowadays, it's the preferred fabric of designers, adventurers, moms and kids around the world. 

Besides being one of the easiest fibres to work with, merino is extremely durable and will last the test of time, it’s perfect for any weather, kind to the environment and ultra soft on skin.

But is it worth investing in merino garments? As demand is rising, so is the cost of the wool. We break down some of the main points to consider when buying merino, and why the fibre is getting more expensive.  

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Why Designers Love Merino

We love knowing that while our children are wearing merino, they can play outside and explore nature in high-quality garments that keep them comfy and dry, while also regulating their temperatures to keep them cool in summer and warm in winter.

Merino is truly nature’s miracle wool, and the world is taking notice. Designers and fashion-lovers are experiencing a growing passion for merino.

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Dressing your kids for the outdoors (come rain or shine)

Children are more susceptible to cold for a simple reason: Their smaller bodies lose heat rapidly. Another less scientific reason is that they usually don't agree with all the layers that come with protecting them from the cold, rain or heat. And while we all want our children to roam free and enjoy all the beautiful things that the great outdoors has to offer, the question begs: How do we dress them for any weather?

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Are your little ones holiday-ready?

July is a very special month, wherever you are in the world. The schools are out and for many families, that means fun holidays in the great outdoors; from swimming and music festivals in the northern hemisphere, to skiing and stories by the campfire in the southern hemisphere.   

While these are definitely special times spent enjoying nature and bonding with family, the idea of packing for an outdoors adventure with small children causes the shivers in some parents, mostly because we know how fragile babies are to the elements.

The truth is, however, that with proper planning and preparation, you shouldn't worry about taking your little ones on holiday, and letting them run free and be kids.  

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How merino can help your baby sleep better

While we quite enjoy watching (our merino) sheep jump around on the Alps, many new parents may find that they spend a lot of nights counting them, especially with a newborn that struggles to sleep. 

Did you know? The natural properties of merino wool could make all the difference to a good quality sleep.


merino for better sleep

For centuries, parents have been wrapping their babies in the natural fibres of wool to keep them warm and comfortable. However, a recent study by the University of Sydney showed that merino wool specifically can increase total sleep time and improves efficiency of a baby’s sleeping pattern. This is linked to the natural temperature-regulating benefits of merino, as well as its softness and health benefits. 

Whether you’re using a merino blanket, wrap or clothing, they can all help your baby to sleep better, longer and safer. 

how merino helps improve your baby's sleep 

1. Soft to the touch

Organic merino is between 17 and 20 microns, which means that, even though it is very tough and durable, it doesn't have the typical itchy sensation associated with other chemically-processed fabrics or traditional wool. 

2. Temperature regulating properties

Babies cannot regulate their own temperature before the age of 18 months, which means that they can easily over-heat or get too cold. Merino's natural temperature regulating properties helps keep them comfortable. 

3. Natural fire resistance

Merino is naturally fire-resistant and will not burn. Unlike other fabrics used in baby sleepwear, merino does not need any additional chemicals to give it this fire-resistant property. 

4. Reduces skin allergies

Compared to other fabrics, merino has a superior resistance to the build-up of bacteria and odour, reducing the risk of skin allergies. 

5. Comfortable wear

Merino can stretch up to 30% of its own length, which allows it to follow your child's movements throughout the night while still fitting snugly. 

While it may not solve all the sleeping challenges you may face as the parent of a newborn, merino will certainly ensure that your baby gets high-quality sleep. 

Shop our favourite sleepwear essentials here. 

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Are your child's clothes full of chemicals?

From the moment they are born, we wrap and dress our babies in fabrics - from their first blanket, to their cute outfits and the sheets on their beds.They're constantly surrounded by fabrics and they can't escape them. 

We all know how sensitive our babies' skins are, so you'd think that buying super-soft, easy to wash and flame retardant garments will keep their skin protected in pure and soft surroundings.

The reality is a lot of fabrics commonly used in garments may be harmful to your baby's skin, even in small doses. 

Children and babies especially, are susceptible to these chemicals because they are growing and their cells are rapidly multiplying. Once these chemicals and toxins enter their little bodies, they get stored in the fatty tissue. Detoxing these chemicals can be especially hard and sometimes damage is irreversible.

Did you know? In many countries (like NZ and Australia), it is the law to label baby sleepwear with how flame retardant they are. Many companies add chemicals to their fabrics to gain this flame retardant quality (something that comes naturally in merino).

The true cost of convenience

Let's do an experiment: go to your closet (or your baby's) and pick out 5 random items of clothing. Now, look at the labels. Most likely, unless you are 100% committed to sourcing every single item from speciality clothing retailers, more than half of those items will list materials like rayon, polyester, acrylic and nylon.

While the words might not seem like much, these materials are all treated with chemicals such as formaldehyde resins (to make clothes wrinkle and fire resistant), dyes, Para-phenylenediamine and flame retardants (tris [2,3-dibromopropyl] phosphate [13] and 2,3-dibromocresylglycidyl ether), which can cause severe allergic skin reactions. 

These fabrics are meant to make our lives simpler (who doesn't want to skip this week's ironing or avoid any shrinking when washing), but if that comes at the cost of our health, is it worth it?

merino wool baby clothes

We've collected a list of fabrics you often see in baby clothing but are chemically-treated and best avoided:

1. Polyester is made from petrochemicals and at the top of the list. This fabric is a very popular choice in clothing manufacturing, as it is cheap and has wrinkle-free properties. But the negative impacts on your skin (due to the chemically-loaded manufacturing process) and the environment (more than 70 billion barrels of oil are used to make polyester every year) make it one of the worst fabrics you can buy. 

2. Acrylic fabrics are very popular for baby clothing. The look is similar to knitted wool but a lot cheaper and a lot less comfortable to actually wear, but you can't tell when you see it hanging beautifully (and cheap) in the shop. Acrylics are manufactured using a combination of toxic substances and has even been linked to causing cancer

3. Rayon (like Bamoo) is manufactured from recycled wood pulp or bamboo cellulose processed by a combination of chemicals, including carbon disulphide, sulfuric acid, ammonia, acetone and caustic soda. The carbon disulphide emitted from rayon fabric can pose a number of severe health risks. 

4. Acetate and Triacetate are manufactured using wood fibers (cellulose) and involve extensive chemical processing, leading to severe skin allergies and rashes or shortness of breath. 

5. Nylon is petroleum-based and undergoes chemical treatments during the manufacturing process. Apart from being known as one of the least eco-friendly fabrics, nylon is also linked to skin allergies, dizziness and headaches. 

6. Anything static-resistant, stain-resistant, permanent press, wrinkle-free, stain-proof, flame retardant or moth-repellent, is worth staying clear of as these fabrics are often treated with extremely harmful chemicals to achieve these benefits, such as Teflon.  

Did you know: merino fibres are naturally less inclined to wrinkle, anti-static and fire retardant?

merino wool

So what can you do?

The best way to ensure that your baby's clothes don't affect their health, is to buy organic or otherwise certified safe fabrics. In last week's blog, we shared some insights on choosing the right organic clothes. Read more about that here.

While organic, high-quality clothes may seem expensive at first, their quality will most likely exceed that of synthetic clothing and you'll find that your baby's clothes last almost twice (even three times) as long. 

You can take organic one step further by also opting to buy eco-friendly, or natural, laundry detergents and softeners, but the first and most important step you can take is protecting your baby's skin (and health) with natural, organic products and garments. 

Do you have any favourite organic products? Feel free to share them in the comments below.


Note: we have not touched on the effect these chemicals have on the real people at the factories involved in manufacturing the clothing we talk about above. It's a big subject and one worth keeping in mind when buying your clothing too. 

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What to look for when buying organic

Not all organic clothing is equal, and it is important that you educate yourself on how to make the most sustainable choice for your baby.
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a visit to our factory in rural New Zealand

Our merino is manufactured in a small, rural town in New Zealand. Walking into the factory, it is more like a collaborative workspace, where artisans can hone their craft in a clean, well-lit and safe environment.  
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A tried-and-tested newborn checklist for practical parents

Despite the temptation to buy all the cute baby clothes and toys in the store, your baby really only needs a few essentials to get him/her through the first few months.

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Why fashion should be an investment, not a splurge

The fruit in your bowl is local produce, the meat on your plate is from grass-fed animals, your coffee is fair trade...but what about the shirt you're wearing?
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