our blog

A tried-and-tested newborn checklist for practical parents

Despite the temptation to buy all the cute baby clothes and toys in the store, your baby really only needs a few essentials to get him/her through the first few months.

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Why fashion should be an investment, not a splurge

The fruit in your bowl is local produce, the meat on your plate is from grass-fed animals, your coffee is fair trade...but what about the shirt you're wearing?
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how does merino wool regulate temperature?

merino wool regulates temperature and feels better than any other wool. Perfect baby wool

Did you know? Removing a layer when you’re hot or undoing a button and adding a second layer when you’re cold disrupts the natural internal micro climate.

When wearing merino, this is done naturally. So no more second-guessing your baby’s comfort level.

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from farm to fashion: never has sustainability felt this good

Our organic merino is a scarce and sought-after resource, found only on happy, soft-as-a-cloud sheep. In this blog, we tell you more about the process we follow from farm to fashion, keeping it as sustainable and natural as possible. 
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what do babies and Coco Chanel have in common?

baby's go-to item for all occasions - warm and safe in organic merino

Let's face it, clothing and wardrobe planning is just not getting the same attention it did pre-baby.

Good planning often ends up, in my case at least, covered in mash or what's worse.

And on that note I'd like to take you to Chanel...

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pokémon go (away??)

Kids exploring having fun outside

I would love to hate it, but I just can’t.

Am I the only one confused about Pokémon Go these days?

On one hand it’ll obviously increase our kids’ “screen time” (hate), but on the other hand it does take them outside in nature (love).

Is this the new order of the day, outside play can only be experienced through technology?
And is nature and technology in general mutually exclusive?

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merino vs. the kids

Roots & Wings Organic merino wool for baby and child so soft and so durable

To ensure our kids could keep active and outdoors, no matter the weather, we purchased some merino for our first child four years ago. He thrashed it. If there was dirt, he found it. Water? He was in it. Trees? Climbed them. His Merino prevailed.

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join the woolvolution, switch to Merino!

Økologisk merinould til baby og børn så blødt men kan holde til alt

We're taking it to the streets now, merino banners held high. We want the message to be heard and to be shared among all babies and children. No more torturous itchy bulky wool, no more chemicals on your skin - don't put up with it, join our shift to Merino, now.

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spring into Easter

Vores økologiske Merinould holder dit barn varm og tør inde og ude og ideelt til forårssæsonen

Hello!

Easter Bunny here.

Spring has sprung in Scandinavia. For bunnies that means goodbye to the cold of our little burrows and hello to more frolicking outside.

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the case for merino

Økologisk merinould til babyer og børn i al slags vejr

Sometimes I wonder where I would have been without merino to wrap my babies in.  As a mum, I like to know my kids are comfortable no matter the weather. 

When my first boy was born, I received an inordinate amount of merino. Clothing, blankets, beanies and booties – all made out of this fiber that I hadn’t previously had much experience with (whaat??!!)

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