Guest Blog: Sustainable Partnerships in our Good Business Journey

Late in 2017, we made the decision to take Roots & Wings Merino on board as a featured brand in MeMe’s online boutique. The essence of MeMe is to make it easier for consumers to buy from brands who are passionate about building a better and more sustainable world, to create a brighter future for the generations to come; who care about our future, our environment and our people.

MeMe aims to make it easier for consumers to shift away from destructive consumption that has massive implications on the health of our people and planet, toward more sustainable consumer behaviours and habits.

We are proud to have Roots & Wings Merino as one of our partners as a show of their commitment to being a 100% transparent and sustainable business by supporting sustainable manufacturing and consumption.

Sustainable consumption and production means “doing more and better with less” by reducing resource use, degradation and pollution. It requires a transparent supply chain, from producer to final consumer.


Did you know:

Should the global population reach 9.6 billion by 2050, the equivalent of almost three planets could be required to provide the natural resources needed to sustain current lifestyles.


At Me Me, we drive awareness and education on more sustainable lifestyle choices by partnering with ethical brands like Roots & Wings Merino. As consumers, we need to understand that the “fast-fashion” and consumerism behind multi-million-dollar brands and advertising campaigns is a toxic industry that is wreaking havoc on our environment. Buying from these big chains contributes to this pollution.

By supporting ethical brands, consumers can feel confident that they are supporting businesses that minimise their impact on the environment by using natural ingredients and materials, producing quality products and ensuring good working conditions for their staff.

The goal of these brands and our support of them, is to make sustainable living the norm rather than the exception.We are all part of the problem, but we can all become part of the solution. Beautiful fashion and beautiful products shouldn’t cost the earth.Independently, it is an uphill battle for our boutique brands against the mass-producing, mass-marketed companies, but through collaboration we are able to join our voices together to make it easier to be heard and to make a difference.


By: Susan StevensCEO & Co-Founder, MeMe



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