our blog / ethical

Merino Wool: Kind to Your Little Ones and the Environment

We share a few of the different ways in which our merino is kind to the environment and therefore the most ethical choice you can make when shopping for your children.
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If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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SHOP & STYLE: Organic merino jumpsuit

Our organic merino jumpsuit is the perfect gift for a newborn baby, helping them to sleep better and more comfortable during the night, while allowing easy, free movement during the day. 
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Sharing the merino love

Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)

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Handmade with care in New Zealand

Our Roots & Wings Merino business is built on trust: We trust nature to provide us with the purest quality merino and we know that you trust us to select the most ethical option during each step of our sourcing and manufacturing process.
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What to look for when buying organic

Not all organic clothing is equal, and it is important that you educate yourself on how to make the most sustainable choice for your baby.
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a visit to our factory in rural New Zealand

Our merino is manufactured in a small, rural town in New Zealand. Walking into the factory, it is more like a collaborative workspace, where artisans can hone their craft in a clean, well-lit and safe environment.  
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Why fashion should be an investment, not a splurge

The fruit in your bowl is local produce, the meat on your plate is from grass-fed animals, your coffee is fair trade...but what about the shirt you're wearing?
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