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Merino Wool: Kind to Your Little Ones and the Environment

We share a few of the different ways in which our merino is kind to the environment and therefore the most ethical choice you can make when shopping for your children.
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If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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SHOP & STYLE: Organic merino jumpsuit

Our organic merino jumpsuit is the perfect gift for a newborn baby, helping them to sleep better and more comfortable during the night, while allowing easy, free movement during the day. 
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Back to School...Back to Quality Basics

School is definitely back! Some call it the silly season, and rightly so, especially if you have two or more little ones to pack lunches for, get up and out the door in the mornings. 

Whether you have one or more excited first-timers or seasoned campaigners to look out for this season, most moms are already wishing for a little more practicality in the daily struggle that is the back-to-school routine. 

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what do babies and Coco Chanel have in common?

baby's go-to item for all occasions - warm and safe in organic merino

Let's face it, clothing and wardrobe planning is just not getting the same attention it did pre-baby.

Good planning often ends up, in my case at least, covered in mash or what's worse.

And on that note I'd like to take you to Chanel...

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pokémon go (away??)

Kids exploring having fun outside

I would love to hate it, but I just can’t.

Am I the only one confused about Pokémon Go these days?

On one hand it’ll obviously increase our kids’ “screen time” (hate), but on the other hand it does take them outside in nature (love).

Is this the new order of the day, outside play can only be experienced through technology?
And is nature and technology in general mutually exclusive?

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merino vs. the kids

Roots & Wings Organic merino wool for baby and child so soft and so durable

To ensure our kids could keep active and outdoors, no matter the weather, we purchased some merino for our first child four years ago. He thrashed it. If there was dirt, he found it. Water? He was in it. Trees? Climbed them. His Merino prevailed.

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join the woolvolution, switch to Merino!

Økologisk merinould til baby og børn så blødt men kan holde til alt

We're taking it to the streets now, merino banners held high. We want the message to be heard and to be shared among all babies and children. No more torturous itchy bulky wool, no more chemicals on your skin - don't put up with it, join our shift to Merino, now.

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spring into Easter

Vores økologiske Merinould holder dit barn varm og tør inde og ude og ideelt til forårssæsonen

Hello!

Easter Bunny here.

Spring has sprung in Scandinavia. For bunnies that means goodbye to the cold of our little burrows and hello to more frolicking outside.

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