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Merino is no longer the "secret from Down Under" that it once was. Nowadays, it's the preferred fabric of designers, adventurers, moms and kids around the world.
Besides being one of the easiest fibres to work with, merino is extremely durable and will last the test of time, it’s perfect for any weather, kind to the environment and ultra soft on skin.
But is it worth investing in merino garments? As demand is rising, so is the cost of the wool. We break down some of the main points to consider when buying merino, and why the fibre is getting more expensive.