Merino wool is made from crisp mountain air, fresh grass, pure water and glorious sunshine - probably the second purest thing after your newborn baby.
Newborns, especially if premature, are so fragile and already have to fight a bit in their first weeks. It’s so important for them to be dressed in something that is gentle on them and their skin.
Dressing your precious little one in the best that nature can offer is something we probably don't need to convince you to do.
However, we can give you a few pointers on the best garments to invest in to ensure your new arrival is dressed in the softest high-quality essentials that fit snug and comfortably and will last through multiple nappy changes and the everyday wear-and-tear that newborn clothes get put through.
Our organic merino is a scarce and sought-after resource, found only on happy, soft-as-a-cloud sheep. In this blog, we tell you more about the process we follow from farm to fashion, keeping it as sustainable and natural as possible.