our blog / quality

If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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SHOP & STYLE: Organic merino jumpsuit

Our organic merino jumpsuit is the perfect gift for a newborn baby, helping them to sleep better and more comfortable during the night, while allowing easy, free movement during the day. 
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Sharing the merino love

Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)

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Celebrating nature's miracle fibre

This week, The Campaign for Wool and its patron, HRH the Prince of Wales, are celebrating its 8th annual Wool Week in the UK. Wool Week celebrates the beauty and functionality of wool by hosting various events which educate, inspire and promote the benefits of wool. 

While we are not in the UK ourselves this week, we thought we'd share some education and inspiration from our own southern corner of the world about where our merino wool comes from and what makes it so special. 

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Why merino is getting more expensive

Merino is no longer the "secret from Down Under" that it once was. Nowadays, it's the preferred fabric of designers, adventurers, moms and kids around the world. 

Besides being one of the easiest fibres to work with, merino is extremely durable and will last the test of time, it’s perfect for any weather, kind to the environment and ultra soft on skin.

But is it worth investing in merino garments? As demand is rising, so is the cost of the wool. We break down some of the main points to consider when buying merino, and why the fibre is getting more expensive.  

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