Merino wool is made from crisp mountain air, fresh grass, pure water and glorious sunshine - probably the second purest thing after your newborn baby.
Newborns, especially if premature, are so fragile and already have to fight a bit in their first weeks. It’s so important for them to be dressed in something that is gentle on them and their skin.
Dressing your precious little one in the best that nature can offer is something we probably don't need to convince you to do.
However, we can give you a few pointers on the best garments to invest in to ensure your new arrival is dressed in the softest high-quality essentials that fit snug and comfortably and will last through multiple nappy changes and the everyday wear-and-tear that newborn clothes get put through.
Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)
Our Roots & Wings Merino business is built on trust: We trust nature to provide us with the purest quality merino and we know that you trust us to select the most ethical option during each step of our sourcing and manufacturing process.
School is definitely back! Some call it the silly season, and rightly so, especially if you have two or more little ones to pack lunches for, get up and out the door in the mornings.
Whether you have one or more excited first-timers or seasoned campaigners to look out for this season, most moms are already wishing for a little more practicality in the daily struggle that is the back-to-school routine.
While our organic merino wool is created with a lot of care and truly nature's miracle fibre, that doesn't mean it is difficult to care for.
In fact, merino wool is one of the easiest fibres to care for, and doesn't need to be washed as often as many other fabrics. And no need to flat-dry, simply air-dry as normal (and tumble dry if it's too wet and rainy!)
July is a very special month, wherever you are in the world. The schools are out and for many families, that means fun holidays in the great outdoors; from swimming and music festivals in the northern hemisphere, to skiing and stories by the campfire in the southern hemisphere.
While these are definitely special times spent enjoying nature and bonding with family, the idea of packing for an outdoors adventure with small children causes the shivers in some parents, mostly because we know how fragile babies are to the elements.
The truth is, however, that with proper planning and preparation, you shouldn't worry about taking your little ones on holiday, and letting them run free and be kids.