our blog / safe fashion

Why Merino is Best For Newborns

Merino wool is made from crisp mountain air, fresh grass, pure water and glorious sunshine - probably the second purest thing after your newborn baby. 
Newborns, especially if premature, are so fragile and already have to fight a bit in their first weeks. It’s so important for them to be dressed in something that is gentle on them and their skin. 
Dressing your precious little one in the best that nature can offer is something we probably don't need to convince you to do.
However, we can give you a few pointers on the best garments to invest in to ensure your new arrival is dressed in the softest high-quality essentials that fit snug and comfortably and will last through multiple nappy changes and the everyday wear-and-tear that newborn clothes get put through. 
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Merino Wool: Kind to Your Little Ones and the Environment

We share a few of the different ways in which our merino is kind to the environment and therefore the most ethical choice you can make when shopping for your children.
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If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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SHOP & STYLE: Organic merino jumpsuit

Our organic merino jumpsuit is the perfect gift for a newborn baby, helping them to sleep better and more comfortable during the night, while allowing easy, free movement during the day. 
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Sharing the merino love

Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)

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Handmade with care in New Zealand

Our Roots & Wings Merino business is built on trust: We trust nature to provide us with the purest quality merino and we know that you trust us to select the most ethical option during each step of our sourcing and manufacturing process.
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Back to School...Back to Quality Basics

School is definitely back! Some call it the silly season, and rightly so, especially if you have two or more little ones to pack lunches for, get up and out the door in the mornings. 

Whether you have one or more excited first-timers or seasoned campaigners to look out for this season, most moms are already wishing for a little more practicality in the daily struggle that is the back-to-school routine. 

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Caring For Super-Soft Organic Merino

 While our organic merino wool is created with a lot of care and truly nature's miracle fibre, that doesn't mean it is difficult to care for. 

In fact, merino wool is one of the easiest fibres to care for, and doesn't need to be washed as often as many other fabrics. And no need to flat-dry, simply air-dry as normal (and tumble dry if it's too wet and rainy!)

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Are your little ones holiday-ready?

July is a very special month, wherever you are in the world. The schools are out and for many families, that means fun holidays in the great outdoors; from swimming and music festivals in the northern hemisphere, to skiing and stories by the campfire in the southern hemisphere.   

While these are definitely special times spent enjoying nature and bonding with family, the idea of packing for an outdoors adventure with small children causes the shivers in some parents, mostly because we know how fragile babies are to the elements.

The truth is, however, that with proper planning and preparation, you shouldn't worry about taking your little ones on holiday, and letting them run free and be kids.  

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